• Our Company

    After nearly 60 years in business, Cinderella has become the wholesale distributor of choice for above- and in-ground swimming pools, equipment and supplies, spas, chemicals, aluminum coping and other leisure products.

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    Our People

    Which staff has almost 600 years of combined experience in the pool and spa business with one company? Ours. Cinderella's people are proud industry "lifers," with the knowledge and ability to meet your needs from any of our three locations.

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    Our Products

    From pool kits, equipment, chemicals and supplies, to toys and games, to our own coping products, Cinderella offers three catalogs, packed with thousands of products, all distributed from nearly 200,000 square feet of warehouse space.

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    Our Solutions

    Doing business with us means simple solutions from one distributor. Online ordering, expert service, convenient delivery, valuable rebates and useful resources are just some of the advantages that Cinderella customers enjoy.

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  • Featured Product

    Featured Product


    Featured - Pool Frog & Spa Frog

    Something Fresh is Happening with FROG

    It’s a fresh idea.  We’ve come up with a new way for you to present the FROG mineral advantage. FROG doesn’t sell minerals anymore, we sell Fresh Mineral Water.
    You can get more information on FROG by clicking HERE.

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    What's New

    Come Sail Away with us on our 34th annual dealer appreciation and incentive trip

    Come See Us in Indy at our new branch warehouse in Indianapolis, Indiana.

  • Catalogs

    Visit our Catalogs page to browse all of our current offerings.

    2014 Products


    This expansive catalog features the best pool and spa products in the business from hundreds of quality vendors.

    2014 Parts


    Keep the fun running smoothly all the parts and equipment you need are right here in one of the most extensive parts catalogs in the industry.

    2014 Coping


    Our full aluminum coping line features custom bends and welds to fit any pool, and is distributed by Cinderella throughout the United States.