Our Company

Founded in 1955, Cinderella is a family-owned wholesale distributor to the pool and spa industry.

From our warehouses in Saginaw and Grand Rapids, Michigan, and Indianapolis, Indiana, we serve our dealers throughout the Midwest as one of the region’s largest distributors.
At Cinderella, our people, products and solutions make us who we are as a company:

  • Service-minded staff with almost 600 years of combined experience with Cinderella.
  • Over 250,000 available products from almost 200 different vendors.
  • Complete solutions for dealers, including online ordering, convenient delivery, seminars, rebates and incentive trips.
  • Continued growth, with nearly 200,000 square feet of warehouse space in three locations.

We hope you’ll let our company help yours. Together with you, we’re making waves!