Who We Are & What We Do

At Cinderella, we’re making waves – we want to provide everything you and your customers need to create quality pool and spa systems that will endure for years to come.

To accomplish this, we offer big advantages to you as an independent distributor:

  • We’re large enough to be effective, yet small enough to offer personalized service.
  • We can react to market changes for you and get things done in a timely fashion.
  • We’re able to reach the heads of various manufacturers without hesitation to solve your specific issues quickly.

This identity drives our business, so we maintain an expert staff and extensive inventory, and actively follow the philosophy of being “large enough to meet your needs, but small enough to care.”

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“We Know It, We Carry It”

Cinderella has always believed that to sell something, you have to know it and carry it. This is why our staff is made up of professionals who truly know the industry and why our warehouses actually contain the products we sell.

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“Large Enough to Meet Your Needs”

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Cinderella services pool and spa dealers, retailers, builders and service companies. Our fleet of trucks makes deliveries throughout Michigan, Ohio and Indiana, and we are able to develop unique solutions to meet your distribution needs.

The aluminum coping extrusions we package for in-ground pool kits are sold and distributed throughout the United States.

We employ approximately 65 full-time employees and an additional 50 seasonal employees. Our 12 salespeople are constantly on the road, providing information on above- and in-ground swimming pools, spas, chemicals, coping, service parts and after-market
items to support all of our products.

“Small Enough to Care”

As our many satisfied customers have come to know, Cinderella is not only large enough to offer products and services you can depend on, but is small enough to create a convenient, reliable, cost-effective partnership with you that will help your business
grow and succeed.

We personally assist dealers with successful operation. Our sales representatives and technical advisors offer free, friendly, expert assistance; personalized service; immediate attention; and accountability. In addition, we can lend valuable pointers
on store setup, product display development and training.

As the liaison between you and the rest of the swimming pool industry, we also provide assistance and advice on industry trends, warranty claims, advertising co-op programs and new products.

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