Our People At Cinderella

Our pool chemicals warehouse and pool coping area at Cinderella, Inc.

Cinderella’s employees have over 600 years of combined experience in the pool industry, with a seasoned sales force having over 235 years of service. Even our delivery drivers average 9 years of experience. Our expertise allows us to do much more than just sell pool and spa products and accessories.

We use our experience and knowledge to assist our customers with the technical, design, and water chemistry issues that arise with pool and spa sales and installations. We know our industry and our products, and we’re happy to share that knowledge with our customers, so that they can succeed as we have and make the most of their business opportunities. For over 50 years, Cinderella has nurtured its customers’ success as well as its own. With all of this experience, we ought to be good at what we do…and we are.

Management Directory


David Jaffe - CEO
Tom Connelly - President
David Goldstein - CIO
Mitch Morrow - Purchasing Manager
Kathy Williams - Marketing Manager
Kirk Taylor - Grand Rapids Branch Manager
Jody Cutcher - Sales Manager

Sales Force

Brian Budry - Sales Representative
Dave Connelly - Sales Representative
Gil Daws - Sales Representative
Rose Dieleman - Sales Representative
Bob Elder - Sales Representative
Jeff Grey - National Sales Representative
Neiel Kuhn - Sales Representative
Brett Mutter - Sales Representative
Bennett Ruby - Coping Sales Coordinator
Keith Sachs - Sales Representative

Customer Service

Saginaw, Mich.

Todd Bedell - Technical Director
Dana Purcell - Customer Service Mgr.
Nichole Eischer - Customer Service Rep.
Kelly Hubbard - Customer Service Rep.
Tess Snyder - Customer Service Rep.

Grand Rapids, Mich.

Trevor Mosher - Customer Service Rep.
Kelly Thomas - Sales Co-Ordinator

Cinderella Inc. Located in Saginaw and Grand Rapids Michigan

Operations

Joe Fredericks - Operations Manager
Juan DeLaCruz - Operations Supervisor
Ray Scott - Operations Supervisor
Brendan Wheeler- RGA Processing
Lisa Poultney - RGA Processing

Accounting & Information Technology

Kevin Dailey - Controller
Tom Mahaffy - Assistant to the Controller
Peggy Meier - Accounts Receivable
Gail Rehmann - Accounts Payable
Alice Schaffer - Accounts Payable
Shawn Finney - I.T. Manager
Jim Kellom - Inventory Control & I.T. Assistant