Steve Ratliff
Western Michigan
Steve has served as a Cinderella Sales Representative for West Michigan since 1993. Prior to representing Cinderella, Steve worked in the pool and spa industry in a number of capacities. He had his own distribution company and was in the boiler business with his family. As a result, Steve is an expert on pool and spa heaters and their operation and repair, as well as pool liners and safety covers. Steve believes in calling on his customers to help them with information on products and to help them grow in their markets. He also enjoys being the liaison between his customers and the office. Given his experience, Steve is able to assist his dealers with all aspects of their operation.
Steve lives in East Grand Rapids and enjoys woodworking, sailing and hockey.